Rory McGee
01. About Me

Designing Tomorrow's Experiences Today

From Ex-Googler to people first designer, my journey spans 10+ years of transforming complex challenges into user-driven solutions that drive measurable business impact. I specialize in building and scaling design systems, leading cross-functional teams, and pioneering innovative strategies. With front-end development certifications, I bridge the gap between design and engineering.

Design SystemsProduct StrategyTeam Leadership User ResearchPrototypingFront-End Dev
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02. Design Philosophy

How I Create Impact

A human-centered approach combining strategic thinking, creative innovation, and measurable results

01

User-First Mindset

Every decision starts with deep empathy and understanding, validated through rigorous research.

02

Iterative Excellence

Embrace "build to think" philosophy, continuously refining based on data and user feedback.

03

Collaborative Innovation

Best solutions emerge from diverse perspectives and cross-functional partnership.

04

Data-Driven Decisions

Balance aesthetics with analytics, ensuring every choice drives measurable outcomes.

05

Systems Thinking

Build scalable frameworks that maintain consistency and empower teams to move faster.

06

Strategic Impact

Design as business strategy—aligning creative vision with company goals for growth.

03. Selected Work

Featured Projects

Curated work demonstrating strategic thinking, creative problem-solving, and measurable impact

  • All Work
  • Case Studies
  • Motion Design
FlexPay
Fintech • BNPL

FlexPay

Revolutionizing BNPL with seamless checkout experiences

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Card Animation
Motion Design

3D Card Rotation

Smooth micro-interaction for payment flows

View Animation
B9 POS
Enterprise • SaaS

B9 POS System

Enterprise-grade point of sale solution

View Case Study
Payd
Mobile • Finance

Payd Finance

Personal finance tracking made intuitive

View Case Study
Cubed
Motion • 3D

Cubed Interface

3D spatial interface exploration

View Animation
SmartHome
IoT • Smart Home

SmartHome Hub

Unified home automation control

View Case Study
SpaceX
Motion • Parallax

SpaceX Experience

Immersive parallax storytelling

View Animation
VR Game
VR/AR • Gaming

VR Game Hub

Spatial UI for immersive gaming

View Project
04. Design Insights

Thoughts on Design

Exploring design systems, UX strategy, and the future of digital experiences

Design ABCGeneral Design
Apr 15, 2023 5 min

The ABC's of Design

Exploring fundamental design principles every designer should master

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Design SystemsDesign Systems
Jun 15, 2023 8 min

Embracing Design System Diversity

Building flexible systems that scale across products

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AARRRProduct Strategy
Jul 15, 2023 6 min

Navigating the AARRR Framework

Growth metrics and user onboarding strategies

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DocumentationDesign Systems
Aug 15, 2023 7 min

Documentation: A Source of Truth

Why documentation is key to design system success

Read Article
Read All Insights
05. Let's Connect

Ready to Create Something Amazing?

Whether you're looking to transform your product or bring your idea to life, I'd love to help.

LocationAustin, Texas